Corporate Profile
LEAF Mobile Inc. (TSX.V: LEAF) is a leading creator of counter culture mobile games. Headquartered in Vancouver, with a premier development studio, LDRLY based in Nanaimo, BC, the company is highly skilled in intellectual property, mobile game development, marketing and publishing. LEAF’s culture is anchored in creativity, data insights and execution, delivering highly engaging games that produce enduring player enjoyment. With over a decade of experience in game development and marketing, LEAF has consistently delivered high-grossing original and licensed IP titles that include, Cheech & Chong Bud Farm, Bud Farm Idle Tycoon, Bud Farm Grass Roots and Bud Farm 420. Our game titles are available worldwide on the App Store and Google Play. LEAF leverages successes in platform, IP, marketing, development and data analysis to maximize value for our global network of constituents, from players to talent to shareholders and beyond. LEAF’s titles are available worldwide on the Apple App Store and Google Play Store.
Why Invest In LEAF?
Mobile Games Market
The global games market is anticipated to eclipse $200.8 billion in revenues by 2023 with mobile games representing the largest segment. Mobile games also represent the fastest growing segment up +15.8% YoY in 2020 1.
Newzoo projects that there will be 2.6 billion mobile gamers in 2020, 38% of them who are likely to pay for games. That is just shy of 1 billion mobile gamers that are willing to spend money on mobile games.
In Q2 2020 average weekly downloads of mobile games exceed 1 billion, up +20% YoY 2.
1 Newzoo.com, “Newzoo Global Games Market Report 2020, Light Version”. (Hyperlink).
2 App Annie, “Mobile Games Generate 1 Billion Downloads Each Week”, (Hyperlink).
Rapid Growth
LEAF has experienced rapid revenue and key operating metrics growth by efficiently creating highly engaging games that produce enduring player enjoyment.
Category Leadership
Strong game portfolio & pipeline focused on Counter Culture audiences. LEAF’s “Green Game” portfolio possesses multiple hit titles addressing cannabis culture through their Bud Farm franchise which has over 35+ million installs. Our established titles have loyal audiences and generate steady and predictable revenue. In future the company plans to further defend it’s category leadership position by building on it’s offerings.
Unlocking Value of Celebrity IP
LEAF leverages celebrity IP and their fan base into successful game franchises. The Company has partnered with well-known personalities like Cheech & Chong, and Cypress Hill’s B Real who have millions of followers across social media platforms including Instagram, YouTube, and Twitter.
Revenue Flywheel
Business model focuses on maintaining stable operating costs and minimizing the incremental costs of developing each game. LEAF leverages data to drive player engagement, monetization, and ultimately ROI.
Game Development & Efficiency
Platform standardization enables lean team structure, increased speed to market and optimization of “Live Ops”. LEAF conducts advanced data analysis to drive efficiencies in their marketing efforts and maximize player engagement.
Experienced Management & Pedigree
50+ years of combined IP licensing, marketing, game design development and publishing. CEO Darcy Taylor brings a wealth of experience using data and analytics to drive growth. He has previously directed teams with over 400 members and been responsible for marketing efforts that led to total territory sales in excess of $200 million.
